Let's Walk : 2022
Comfy walking application
Joining you to the nature
Joining you to the nature
INTRODUCTION
I was assigned to revamp the UI, conduct user research, and integrate findings into the redesign to enhance user experience. The apps’ focus was a personalized and fun fitness experience to help users achieve their goals in a fun and engaging way
Development Journey
I was assigned to revamp the UI, conduct user research, and integrate findings into the redesign to enhance user experience.
Old UI Designs
We conducted a research to pinpoint pain points of current and potential users, as well as gather insights from competitors. This led to identifying challenges and developing corresponding solutions.
Old UI of States
Old Onboarding Screens
PROBLEMS
Our user base was diverse, with many competitive individuals, but patronage was short-lived, due to a saturated market with similar products offered by competitors.
There was an absence of incentives or mechanisms that would instill a sense of achievement and motivate users to resume the use of the application.
We observed the previous UI was deemed unengaging by users who eventually switched to alternative applications more suited to their needs.
SOLUTIONS
We shifted the focus towards individuals who value comfort and tranquility, especially those who prefer outdoor activities in natural settings like parks or mountains.
We added charming characters in soothing colors to create a more welcoming ambiance and provide users with a sense of companionship.
To promote engagement and retention, we gamified the app by adding an achievement system, allowing users to earn trophies and reach personal goals.
Project Inspiration
Moodboard
Moodboard
The images, colors, and textures that inspired our project's design. Explore the visuals that guided our decisions, and get a glimpse into our creative process.
Artworks
Whimsical Animal
Collection
Collection
We integrated captivating animal character illustrations, including a fox, a pigeon, and a rabbit, to elevate the user experience. These lovable characters provide a sense of companionship and support throughout the journey.
User-flow
Our main objective was to streamline the user experience by improving navigation and making it easy for users to start a run with just a few clicks.
Effortless Start-Up Process
We streamlined the onboarding process by offering a simple guest signup option and integration with Google accounts. We made sure to provide clear information on our privacy policy requirements during this process as well.
Start Your Fitness Journey
We designed the walk tracking interface to be as user-friendly as possible. Users have the flexibility to choose their preferred run type to best suit their preferences. They can also pause or end their run/walk at any time.
